![]() Tip 2: Include at least one deal or free item - but the more offers you give, the better. ![]() Additionally, the USPS showed QR codes on direct mail pieces performed the best with Gen X, leading the numbers at 67%. MarketReach said 88% of Gen X consumers want experiences that blend physical and digital channels. Gen X successfully transitioned from analog to digital technology, so they're the most likely to respond well to a blend of print and digital communications. Tip 1: Incorporate digital elements in your direct mail campaign, like QR codes. Gen X (born between 19) prefers a mix of digital and print communications and loves a good deal By providing a map of your business and address, boomers are more likely to take an interest, because they know you are close by, and they can trust you are a legitimate business. The USPS reports that 68% of baby boomers said the most effective element in direct mail was if it was a locally-owned business. Tip 2: Include a map of where your business is located and clear contact information. And for paragraphs (as opposed to headlines), use a font like Times New Roman, which is much easier to read on printed materials. ![]() For instance, don't put white words on a black or colored background - this is harder to read. So, make your direct mail piece as easy to read as possible. ![]() This trend will continue over the next 20 years, as 10,000 baby boomers turn 65 every day. Tip 1: Ensure the text is clear and easy to read on the card, so your message doesn't get lost.Īccording to the Vision Council, 1 in 28 Americans age 40 and above have low vision. Baby Boomers (born between 19) require clarity and value locality ![]()
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